Search engine organic=SEO
実は知っているようで全然知らない領域。エンジニアでない文系卒の人間には、魔界です。
What is quality score?
Quality score is an estimate of the quality of ads, keywords and landing pages. It scores 1 to 10.
Quality score is determined by Expected CTR(=the likelihood that your ad will be clicked), Ad relevance(=how closely your ad matches the intent behind a user's search) and Landing page experience(=how relevant, transparent and easy-to-navigate your page is for users).
How to win in search
- Know where you stand today with your "share of search" today
- Be accountable to your consumer: Are you aligned to your search and content strategy?
- Winning in Organic search is comparable to gaining earned media
- Transforming your brand website to be a content leader is critical to winning in search
- Avoid going dark
- Notify your regions search hub/agency when you are making any website changes or updates
- If your region has a search hub, fully engage in your quarterly business reviews
日本語の記事だと、これになるのかなぁ。プログラミング知識が必須の時代になってきている。
0 件のコメント:
コメントを投稿