SEOについて

 

Search engine organic=SEO

実は知っているようで全然知らない領域。エンジニアでない文系卒の人間には、魔界です。

What is quality score?

Quality score is an estimate of the quality of ads, keywords and landing pages. It scores 1 to 10.

Quality score is determined by Expected CTR(=the likelihood that your ad will be clicked), Ad relevance(=how closely your ad matches the intent behind a user's search) and Landing page experience(=how relevant, transparent and easy-to-navigate your page is for users).

How to win in search

1. Know where you stand today with your "share of search" today
2. Be accountable to your consumer: Are you aligned to your search and content strategy?
3. Winning in Organic search is comparable to gaining earned media
4. Transforming your brand website to be a content leader is critical to winning in search
5. Avoid going dark
6. Notify your regions search hub/agency when you are making any website changes or updates
7. If your region has a search hub, fully engage in your quarterly business reviews

日本語の記事だと、これになるのかなぁ。プログラミング知識が必須の時代になってきている。

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